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Ukrainian Fashion Designers Show Strength, Plan for Next Year

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With the war in Ukraine showing no signs of subsiding and Russian forces continuing with drone attacks and missile strikes on infrastructure facilities, organizers of Ukrainian Fashion Week are already exploring alternative countries for designers to show their collections in February.

The seeming disconnect or contrast between destruction and fashion may appear to be glaring to outsiders, but Ukrainian designers and entrepreneurs are keeping with Ukraine President Volodymyr Zelensky’s dictum that business owners and employers alike continue to keep their businesses going as an act of retaliation and to maintain as much normalcy as possible. His wife, Olena Zelenska, continues to champion the fashion industry and the design community.

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Determined to maintain their businesses, operations and employee bases as best they can despite the ongoing onslaught, 43 Ukrainian brands made the latest installment of Ukrainian Fashion Week international. Thanks to the support of nine other national fashion weeks, starting with Malta Fashion Week in July, these designers and companies were able to spotlight their spring collections on the runway or virtually. Having just completed its 51st season, UFW is the oldest fashion week in Eastern and Central Europe, according to the organization’s head of international communications Yelyzaveta Ushchek.

Instead of celebrating its 25-year anniversary this year as anticipated, Ukrainian designers and brands have been waylaid by the daunting circumstances. More than 10 million people have fled Ukraine since the Russian invasion in February, seeking safety, protection and assistance, according to the U.N. The recent escalation in fighting has resulted in 40 percent of the country’s energy infrastructure being seriously damaged.  

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“The brands are still working under missile attack and air raids. Some designers have moved to Europe [temporarily] because they have children. But their companies are still based in Ukraine, and some designers have stayed in Ukraine,” Ushchek said. “They are still making great collections in these terrible circumstances. They are showing Ukrainian courage and resistance through fashion. But all of the people in Ukraine do not give up. They believe that we will win and that we need to carry on and to work.”

Before the Russian invasion on Feb. 24, hundreds of thousands of people worked in Ukraine’s textile industry, including more than 100,000 in the fashion industry. As of 2018, there were 600 designer brands and 300 mass market ones in the country. However, an estimated 30 percent of design companies have stopped or temporarily suspended operations, due to the war, according the IFW. Most of them are expected to resume “after the victory,” Ulschek predicted.

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Some fashion business owners, like Ruslan Baginskiy, and their respective teams have relocated and have moved production to the western part of Ukraine. Other brands have returned to Kyiv after a short stay in Lviv or Ternopil, such as The Coat and Frolov. Several brands have relocated for the time being, such as Dzhus to Poland and Elena Burenina to France. Those who never left and are still rooted in Kyiv include Vorozhbyt & Zemskova and Andre Tan. Both companies have been sewing clothes and equipment for volunteers of the Ukrainian army, while simultaneously crafting their collections. UFW’s founder and chief executive officer Iryna Danylevska is also in Ukraine.

In addition to seamstresses, there are production specialists, stylists and photographers still at work. “With all of the terrible things that Russia is doing now, they can ruin Ukraine’s infrastructure, factories and residential buildings. But they can’t ruin everything. And they can’t stop the work of the designer. That is why we are doing what we are doing now to get this international visibility and support so that their businesses won’t close. The war doesn’t have the right to do that,” Ushchek said.

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Vorozhbyt & Zemskova was among the Ukrainian brands that showed overseas last season.

Photo Courtesy UFW

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Through its “Support Ukrainian Fashion” initiative, the UFW is already appealing to additional national fashion weeks, seeking support for Ukrainian brands and designers to participate in the next round of shows that are scheduled for early next year. The organization aims to help Ukrainian designers have a presence at the four major ones in New York, London, Milan and Paris. Some Ukrainian designers did so on a limited basis this fall through a non-UFW initiative. UFW organizers had inquired about participating in New York Fashion Week in September, but the cost of staging a group show was too expensive for the Ukrainian team to cover, Ushchek said.

International support and distribution are more crucial than ever, given the war’s impact on this year’s sales, she said. While Ukraine’s airspace remains closed to civil aircraft for safety reasons and shipping delays having been rampant in many parts of the world for months, Ukrainian brands have higher hurdles to clear than other international brands. Nevertheless, companies are finding workarounds, through the country’s postal service Ukrposhta and other delivery services. In early September, Ukrainian government officials, the European Commission and the World Bank estimated cost of reconstruction and recovery in Ukraine was $349 billion.

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Along with Malta, Ukrainian designers participated in varying degrees in Copenhagen Fashion Week, Budapest Central European Fashion Week, Berlin Fashion Week, Transylvania Fashion Festival, Vienna Fashion Week, Mercedes-Benz Fashion Week Madrid and Brussels Fashion Week, before winding down last month at Vegan Fashion Week in Los Angeles. Depending on the location, Ukrainian resources received varying degrees of financial support. In some cases, all of their expenses were covered, whereas others could take care of everything but public relations and guest management.

“Unfortunately, some fashion weeks said that they could not support us without money, because they do not have the budget for that. But we are hoping for international support for the coming season,” Ushchek said. “Now we understand that it will be almost impossible to hold this next season safely in Ukraine in February. We don’t know what will be. We think that next season will be held on the international fashion week.”

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Some labels were inventive in their presentations. The Coat made a fashion film in the Pyrohiv Museum of Folk Architecture that was shown during Copenhagen Fashion Week. Gudu, Darja Donezz, Kir Khartley and Sidletskiy were represented in different ways at Budapest Central European Fashion Week. In Transylvania, Apsara, Dima Makeev, Panove and Shèezén held shows, and met with representatives of the European Fashion Council, an organization celebrating its 15th year.

Brands like Chereshnivska made certain their spring collections would be shown.
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For example, Nadya Dzyak continues to make its signature plisse in Kharkiv, one of the Ukrainian cities that is facing daily military attacks by Russian forces. As fighting has intensified in recent days, companies are dealing with water shortages, as well as the ongoing problem of rolling blackouts. “Nevertheless, everyone is working in Ukraine. When there isn’t any electricity, they pause. When the electricity comes back, they continue to work. Many manufacturers have been buying generators so they can work, when there is no electricity.”

The Coat opted for a digital presence at Copenhagen Fashion Week.
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Photo Courtesy UFW

In other Ukraine-related news, United24, an unprecedented platform that connects the Ukrainian government with international businesses to unite people and support Ukraine, has raised $201.7 million with the help of such ambassadors as Demna Gvasalia, Imagine Dragons, Elina Svitolina, Andriy Shevchenko, Barbra Streisand and Mark Hamill. Balenciaga and Bang & Olufsen are two of the brands that have collaborated with the platform since it was started six months ago.

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United24 was started six months ago to unite people and rally support for Ukraine.

Separately, an American footwear company Bearpaw has donated 120,000 pairs of winter boots for people who have been displaced by the crisis in Ukraine. The boots are being distributed to families in five regions of the country by USA for UNHCR, the U.N.’s Refugee Agency. Bearpaw’s home city of Sacramento has one of the largest number of Ukrainian immigrants per capita nationwide — 22,000 as of early August. With winter approaching and below-freezing temperatures and snowfall routine in Ukraine, Bearpaw wanted to support the Ukrainian community, a company spokesman said. The San Francisco nonprofit My New Red Shoes rounded up 1,000-plus volunteers to help process the cargo. Through Airlink and their donor and digital freight forwarding partner Flexport.org, USA for UNHCR received donated transportation and logistics services costs to deliver the boots — which were valued at $9 million retail — in Kyiv and Lyiv.

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Liz Goldwyn Auctioning Susan Ciancolo Run Collection Pieces

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Beginning March 30, vintage collector/filmmaker/author and Hollywood royalty Liz Goldwyn is auctioning off a time capsule of 1990s-early 2000s anti-fashion history: pieces from New York designer Susan Ciancolo.

Made using deconstructed and reconstructed upcycled garments and textiles, Ciancolo’s 11 Run collections produced from 1995 to 2001 were one-of-a-kind, handcrafted alternatives to the prevailing Gap khaki and slick minimalist fashions of the time.

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Part of New York’s downtown art scene, Ciancolo produced her collections with a collective of family and friends, and presented them in shows akin to happenings with films shown, aerialist models hanging from the ceiling, or in a temporary restaurant in a gallery, as examples. Goldwyn produced some of those shows and walked one, alongside model Frankie Rayder, artist Anh Duong and actress Julianne Nicholson.

Goldwyn met Ciancolo in 1996, when she was working in costume and conservation at Sotheby’s New York, and the two became muses for each other. Together they created garments such as a tiered denim skirt now in the Metropolitan Museum of Art’s Costume Institute permanent collection, as well as a 1998 custom dress that was on view as part of the “In America: A Lexicon of Fashion” exhibition.

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Goldwyn and Ciancolo, who works as a fine artist now, partnered for the auction with the Bridget Donahue gallery and Special Offer Inc., an up-and-coming media company that produced a video with archival footage of the shows and commentary about those bygone days.

“You feel like you are seeing a love letter to New York in the 1990s,” said Goldwyn, whose most recent book, “Sex, Health and Consciousness: How to Reclaim Your Pleasure Potential” (Sounds True) came out in October.

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A Susan Ciancolo Run collection auction piece.

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Over the years Goldwyn has amassed a fashion archive with thousands of garments and accessories, with a special focus on Yves Saint Laurent, Sonia Rykiel and Ciancolo.

“I liked the artistry of it and she had a whole world which was kind of cult-like. I definitely fell under the spell. She had all these women artists, models and musicians working and collaborating alongside her, it felt supportive and we had an artistic shorthand,” said Goldwyn. “It was fun also to be in the world of Sotheby’s and having access to archival treasures, and taking something to her to see what she’d do with it.”

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There are 56 pieces being auctioned at liz.run, including a corset-like “I Love New York” T-shirt, deconstructed dresses, a multipiece burlesque costume, and a set of Barbie dolls with miniature Run collection clothing. The videos and commentary will live on online after the auction ends mid-April, like a museum show that lives digitally.

“I don’t think anyone would see her clothes and think corporate suit, but there are some things in the sale that were my corporate, uptown looks. I would go from Canal Street where we both lived to Sotheby’s auction house looking like my dress was caught in the escalator,” said Goldwyn.

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“It’s so funny to me how Gen Z and Millennials have this obsession with that time period, I think they are wanting to recapture a time before social media,” she said. “In terms of fashion it was so different…you didn’t have the shows online…and there was a scrappiness…it was pre-designers being traded like chess pieces by big corporations.”

All bids will start at $111. “I want it to be accessible because when I started collecting, it was a dollar a pound,” said Goldwyn. “I think there is something cool to having an entry point accessible to more people.”

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TikTok Star ‘Tami Elizabeth’ Takes Shein to Task — Again

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Earlier this year the TikTok star “Tami Elizabeth” was more than surprised to see what appeared to be her likeness on a Shein dress.

In response to that, she claimed to have emailed the company inquiring about the artist and sending two cease-and-desist letters after receiving guidance about that from an attorney. The stylist and designer, whose given name is Tamara Strzelecki, said she was startled again after receiving an invitation to collaborate with “Shein Curvee” as an influencer.

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The TikTok standout first spoke with WWD in January about the situation. On Thursday, she shared with WWD an email exchange from a Shein Curvee address that was dated March 16. The email read in part, “We @SHEIN are launching our newest clothing brand and we noticed you have been a fan of our work and we have observed your profile and you’re qualified for a collaboration with us.” In exchange for tags, the email offered Strzelecki free monthly packages of eight items of her choice, and discount codes to share among other incentives.

Aside from being a popular TikTok personality with 7.9 million likes, Strzelecki has a profitable online business, Sugs’ Shoppe. Although it has been up-and-running for 15 years, it became successful last year after one of her getting-ready videos — for a visit to her therapist — went viral with more than 1 million views. 

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Regarding the offer of a Shein Curvee collaboration, she told WWD, “I am a size 2, not curve material. I replied with a photo of me in the dress and stated I had reached out multiple times to request more information about the design and I get sent a collaboration offer?” and shared her email response to that address.

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TikTok star “Tami Elizabeth” wearing the dress that she claims bears her likeness.

Photo Courtesy

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Asked about the offer, Emily Workman, director of corporate communications for the Shein Group, said Thursday, “While we can confirm there was no outreach to this individual regarding a partnership with Shein, we have been made aware of recent email scams falsely claiming to come from our company. We encourage others to stay vigilant regarding emails claiming to be from Shein offering or soliciting services.”

As for whether Shein would comment regarding Tami’s claims that her likeness was used for a dress and cease-and-desist requests sent to the company earlier this year, Workman said, “We don’t have anything to share at this time.”

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Asked about Shein’s explanation, Strzelecki said, “I can’t verify if the company was really Shein or not. I just received the email with Shein Curvee, the one forwarded to you. It’s the only correspondence I have received from anyone at Shein.”

Meanwhile, Shein is gearing up to host the first Shein x Design Summit in Los Angeles on April 1. The fast fashion retailer plans to host hundreds of designers and artists for showcases, panels and networking opportunities with such fashion insiders as LaQuan Smith, Maeve Reilly, Oscar de la Renta’s and Monse’s Laura Kim and Hilldun Corporation’s chief executive officer Gary Wassner. The event is also meant to introduce scores of independent designers to the company’s incubator program Shein X. George Chiao, U.S. president of Shein, noted that the aim is to onboard 1,000 designers this year to the program. “Thousands” of others have already cycled through, since the incubator’s 2021 debut, he said.

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Hudson’s Bay Company Officially Goes Fur-free

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Hudson’s Bay, a retailer with deep roots in fur, has stopped selling animal fur products.

The Toronto-based Hudson’s Bay Company’s entire portfolio is now fur-free. Saks Fifth Avenue and Saks Off 5th committed to do so in 2021.

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People for the Ethical Treatment of Animals touted the news Thursday, claiming that emails from 100,000 PETA supporters to Hudson’s Bay businesses and anti-fur protests outside of stores helped make the change. In October 2020, there were demonstrations outside of nine Hudson’s Bay and Saks Fifth Avenue stores.

Executives at Hudson’s Bay were unavailable to comment Thursday about the company’s fur-free decision, according to a company spokeswoman. The only statement that would be made was issued by the retailer, “Hudson’s Bay does not sell fur.”

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The decision is an about-face for North America’s oldest company, which dates back to two centuries before Canada was formed, when a few French traders discovered a bounty of fur that was accessible through the inland sea of Hudson Bay. The company highlights its fur trade heritage on its website. Eventually, the business shifted to retail to accommodate clients, who were increasingly keen to spend Gold Rush cash.

The company made the fur-free decision in 2021 and stopped selling the merchandise this month, according to the Hudson’s Bay spokeswoman.

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Other Hudson’s Bay-owned entities, Saks Fifth Avenue and Saks Off 5th, also followed through on their commitments, as confirmed by spokespeople for both entities Thursday. Saks Fifth Avenue’s fur-free policy is spelled out on its site. “Saks Fifth Avenue does not offer products from animals raised for the use of their fur, including but not limited to mink, fox, chinchilla and sable, as well as fur products derived from wild animals, such as coyote and beaver.”

The discount chain took a phased-out approach to stop selling those products from brands and within its private label merchandise online and in stores. That effort was wrapped up by the end of January. Saks Off 5th continues to sell items made of shearling, goatskin, cattle hide, down, feathers, leather and faux fur products online and in its stores.

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The fact that the Hudson’s Bay Company is officially out of selling fur is another checkpoint for PETA, which has been making significant inroads in the fashion industry in recent years. Other major retailers like Macy’s and Nordstrom have gone fur-free, as well as designer brands like Diane von Furstenberg, Calvin Klein, Tommy Hilfiger, Hugo Boss and others. Select luxury houses have also stopped selling fur, including Chanel, Versace, Valentino and Gucci. However, there are exceptions, like LVMH and others. PETA continues to lobby the luxury conglomerate that owns Louis Vuitton, Fendi, Dior and other luxe labels, as it has for the past decade.

PETA plans to mark its milestone with Hudson’s Bay by sending the company a box of bunny-shaped vegan chocolates, according to a spokesperson for the animal rights group.

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