In an industry that is all about tomorrow, Brora is marking its 30th anniversary with a future spin.

The cashmere specialist’s founder and creative director Victoria Stapleton peered into the archives to select a favorite style from each year based on her preferences, as well as those of consumers and the company’s design team. Rather than reissue originals or let loose replicas, she reimagined the standouts for a 2023 collection.

For example, Brora’s 2012 silk cotton waterfall dress has been updated by featuring the print in cobalt and fuchsia versus its original pastel hues. Another retooling can be seen in the brand’s signature cotton and jersey wave knit, which dates back to the ’90s. It has been refreshed in a mohair version. The idea is to illustrate how changing the cut and color of a well-loved garment can transform its look and feel, a company spokeswoman said.

To relay a more of-the-moment image, Brora enlisted Georgia May Jagger to model the heritage collection. (She is 31, but close enough.) Like the clothes that she wears, the fair-haired model’s mother Jerry Hall is a loyal Brora customer. Hall has received Brora gifts each year from her mother and has subsequently returned the favor.

While the Brora team knew that Hall was a customer, they didn’t learn that Jagger was one too until the shoot. The Brora spokeswoman explained, “Georgia said that when she was old enough, she took such pleasure in being able to afford to repay her mother’s kindness and buy her mother Brora items, too,” adding that she spoke of wanting to emulate her mother’s style as a child.

Her latest modeling gig is a first for both parties. Jagger also recently appeared in Burberry’s latest campaign.

Brora has a reputation for its quality, with more than 50 processes needed to make a cashmere sweater, including several steps that require the human touch. Big on natural fibers, the company offers a good amount of its styles in Scottish cashmere, organic cotton, wool and linen. Brora is committed to working with craftspeople and artisans to create designs that are meant to last over time, while preserving traditional skills.

The retail prices for the 30-piece anniversary collection range from 79 pounds for a pair of cashmere wrist warmers to 449 pounds for a cashmere cardigan. There are also non-knitted options like an embroidered skirt, a silk star printed skirt and a cross-weave linen dress. The assortment is available online and can be found in the company’s nine freestanding stores including London ones on Sloane Square and on Marylebone High Street. It is also being sold in Brora’s boutiques in Bath, Edinburgh and New York’s Madison Avenue.

Fear of God designer Jerry Lorenzo will hold his first fashion show April 19.

The venue will be The Hollywood Bowl, the famed outdoor music venue which last year celebrated its 100th anniversary. The landmark has hosted concerts by Frank Sinatra, Judy Garland, Jimi Hendrix, The Doors, The Rolling Stones, Diana Ross, Dolly Parton and many more, but has only once hosted a fashion show.

That was in 1993 when Calvin Klein staged a runway show with 350 models, 4,750 guests and a charity angle: the event raised $1 million for AIDS Project Los Angeles.

No other details were available about Lorenzo’s plans, or if the show will be open to the paying public as Klein’s was.

The luxury label founded in 2013 has been on an upward trajectory the past few months. On March 8, Alfred Chang, PacSun’s co-chief executive officer for 17 years, joined Fear of God as chief executive offcer. “Bringing on board the right CEO to further build the organization, culture and resources was critical at this stage of the brand’s trajectory,” Lorenzo said.

In February, the brand took its first steps into retail with a pop-up shop opened in Hyundai Trade Center in Seoul. And in January, Fear of God introduced a buzzy collaboration with Birkenstock, a slide called the Los Feliz after the L.A. neighborhood.

Lorenzo follows his own fashion calendar, and introduced his last collection, titled “Eternal,” in April 2022. That lineup included precision-cut cashmere-wool Chesterfield coats, double-breasted “California” blazers with notch lapels, and tricot ones with light shoulder padding. His zip-front Harrington jackets, loose-pleated trousers and suede espadrilles had a bit of an 1980s “Miami Vice” throwback jam. “I still watch it all the time,” he said of the TV show.

There were also sweats, bombers, polos and other wardrobing elements in soothing gradations of concrete, gray-olive, charcoal and black, that fit together like pieces in a Tetris game, as he described it.

“It’s allowing the person to enter the room before the clothes,” he said. “But when you pay attention to what they have on it’s, oh, that’s beautiful.”