Fashion

Maison Atia Expands RTW Assortment for Fall 2023

Published

2 weeks ago

March 16, 2023

For the fall season, Maison Atia, the modern luxury faux fur label by Chloe Mendel (daughter of Gilles Mendel) and Gustave Maisonrouge is expanding its offering of ready-to-wear alongside its signature sustainable outerwear.

“The brand’s doing well and we knew we had to take the next step and grow. We had the opportunity to partner with Hurel, which is an incredible couture mill in Paris, and work with their archives to bring them to life. We’re a sustainable brand and are continuing that with craftsmanship and luxury. We found these incredible velvets, Lurex, gold lace and created dresses that are meant to be worn for evening or high day, are versatile in the closet, and are not only beautiful but at a really good price. These dresses, with these fabrics, would retail for a high luxury price because it’s the mill that provides for those designers, but we’re offering under $1,300, with a starting price of $650. It’s about having luxury at a price-point that people can access and enjoy,” Mendel told WWD of the new ready-to-wear styles, which were made from the upcycled, recycled and deastock fabrications, and debuted presentation-style during New York Fashion Week. The collection’s faux fur offering is priced $595 up to $1,650, with dresses ranging from $650 to $1,285.

A look from Maison Atia fall 2023.
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“Craftsmanship as well,” Masonrouge said. “While the mill is Parisian based, and as the inspiration for the collection, everything was developed and will be made here in New York City as well.”

Key ready-to-wear styles for fall included elegant cocktail dresses, like the Scorpio black chiffon dress with Lurex cheetah motifs or two Pisces silk velvet slipdresses in sea blue or plum hues, which were often seen styled beneath the brand’s new takes on its signature, luxe faux-fur outerwear. For instance, a Libra floral mini beneath a fluffy baby pink jacket or elongated version in camel with white lacing.

“I believe in an effortlessly chic lifestyle; it’s about mixing high and low to create a world of your own. This season was about how to make the world of Maison Atia, now that we have the opportunity to style a full look,” Mendel said, adding her father mentored her throughout the fall collection.

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Fashion

Claire McCardell’s American Style to Be Spotlighted at Museum at FIT

Published

3 hours ago

March 29, 2023

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The renewed interest in the work of Claire McCardell is still going strong, with the Museum at FIT gearing up for Wednesday’s opening of “Claire McCardell: Practicality, Liberation, Innovation.”

Decades have passed since the designer pioneered the American look, but her influence on American sportswear prevails. Zippers, pockets, ballet flats and wrap dresses were all part of the designer’s arsenals of firsts. Tory Burch, whose spring-summer 2022 collection was inspired by McCardell, is a champion of her work. Somehow, 65 years after her death in 1958 at the age of 52, the designer’s work is gaining more interest with new generations of creatives.

Strong-willed and pragmatic, McCardell’s indelible mark — the understated (but not undone) casual American look — was forward-thinking in the previously cookie-cutter dressing of the mid-’50s. Well-proportioned and affordable, her clothes, which spanned from bathing suits to ready-to-wear, were designed with a wide range of body types in mind. Understanding that “clothes may make the woman, but the woman can also make the clothes,” McCardell once said, “When the dress runs away with the woman, it’s a horror.”

Nine McCardell-crafted garments drawn from the Study Collection at the Museum at FIT will be on display through April 16 on the FIT campus. Seniors in the school’s art history and museum professions undergraduate program Nico Frederick, Christina Pene, and Emma Sosebee have curated the show, which also includes reproductions of advertising,

In addition to the student-curated show at the Museum at FIT, the “Claire McCardell” exhibition is on view at the Maryland Center for History and Culture’s Museum in Baltimore through November. McCardell’s designs are featured with family letters, interviews and archival documents. The show was curated by the Tory Burch Claire McCardell fashion fellow Robyn Levy, whose fellowship was made possible by the Tory Burch Foundation. Last year Burch penned the foreword for the reissue of McCardell’s 1956 book “What Shall I Wear? The What, Where, When and How Much of Fashion.”

On another front, the Museum at FIT will unveil “¡Moda Hoy! Latin American and Latinx Fashion Design Today” on May 31. The exhibition will celebrate the work of designers of Latin American descent including stalwarts like Aldolfo Sardiña, Carolina Herrera, Oscar de la Renta, Alexandre Herchcovitch, Edmundo Castillo, Victor Alfaro, and Haider Ackermann, as well as Willy Chavarria, Maria Cornejo, Isabel Toledo, Gabriela Hearst, Jonathan Cohen, Nous Etudions’ Romina Cardillo, Luar’s Raul Lopez and Kika Vargas. With text in English and Spanish, the show will feature 60 objects from the museum’s permanent collection, including multiple new acquisitions. The show will run through Nov. 12.

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Fashion

Diane von Furstenberg Exhibition Slated for Brussels Fashion & Lace Museum

Published

4 hours ago

March 29, 2023

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Diane von Furstenberg will be the subject of an upcoming exhibition at The Fashion and Lace Museum in Brussels, where the designer was born.

“Woman Before Fashion,” which will be on view from April 21 to Jan. 7, 2024, will explore von Furstenberg’s career in fashion with a focus on the iconic wrap dress, as the silhouette prepares to celebrate its 50th anniversary in 2024.

The museum’s curator, Nicolas Lor, has divided the exhibition into four chapters, recognizing von Furstenberg as both a person and a designer. The pieces presented in the exhibition came from the archives of the House of Diane von Furstenberg.

“It is both exciting and emotional to be honored with the first European exhibition of my work in my native city, Brussels,” said von Furstenberg.

The Fashion & Lace Museum, founded in 1977, is housed in a group of historic houses in the heart of Brussels close to the Grand-Place. It holds some 20,000 items. Lace, clothing and accessories are on display dating from the 16th century. Its collections are the most important in the world for Brussels’ creation and clothing.

As reported, Lor has also written a book called “Woman Before Fashion,” which will be published by Rizzoli in late September and ties in with the exhibition. The book features nostalgic and contemporary photographs of DVF’s journey as a designer, featuring original essays discussing the intersection of DVF and her designs with feminism, gender politics and entrepreneurship. It also shows the wrap dress worn by DVF, and models such as Jerry Hall, Naomi Campbell and Cindy Crawford.

In addition, von Furstenberg is the subject of a documentary being directed by Sharmeen Obaid-Chinoy, a Pakistani-Canadian journalist, filmmaker and activist, which will be out in January on Hulu.

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Fashion

G-Star Raw Releases AI-designed Denim Collection

Published

9 hours ago

March 28, 2023

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G-Star Raw is going deeper into the technology space with its latest denim launch.

The fashion brand on Tuesday released an AI-designed denim collection that was created with AI app Midjourney. With the app, G-Star Raw created 12 cape-like denim designs and ultimately manufactured one style, which will be displayed at the brand’s Antwerp store.

“Innovation is ingrained in the G-Star DNA,” said Gwenda van Vliet, chief merchandising officer at G-Star Raw. “We believe in giving our fashion designers the freedom to bring their dreams through AI. While anyone could make a design using AI, at G-Star Raw we have the craftsmanship to make those designs into real garments. We should see AI as enhancing the creative process, rather than taking it over.”

G-Star Raw’s AI-designed denim collection falls in line with the recent wave of AI technology infiltrating the fashion industry. There have been apps such as Midjourney and Stable Diffusion, which are art and image generators, and ChatGPT, which generates elaborate written responses based on a user’s prompt.

While these AI platforms are still new to the fashion world, some companies have already started embracing them. For example, Pantone looked to Midjourney last December to create an immersive visual experience for its 2023 Pantone color of the year, Viva Magenta.

The AI-designed collection is also G-Star Raw’s first major initiative of the year. Last year the brand introduced a “Haute Denim” hat collection created by designer Stephen Jones. The brand also released a campaign last fall featuring model Cara Delevingne for its fall denim campaign.

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