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Harlem’s Fashion Row’s Summit, Jordan Barrett Signs With The Lions

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THIRD TIME: Harlem’s Fashion Row will hold its third annual Fashion Tech and Entertainment Summit on Thursday.

The event will bring together more than 75 designers, speakers and workshops to discuss the role of NFTs, AR/VR dressing rooms and artificial intelligence in fashion. It seeks to equip Black designers with knowledge, tools and insights to enhance the consumer experience, integrate modern-day technology in order to raise capital, leverage social media and explore ways to engage in today’s digital age.

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Guest speakers will include Denise Bradley-Tyson, founder and chief executive officer of Inspired Luxe; Tieko Neijon, emotional intelligence practitioner; Janelle Burgess, head of merchandising and talent, The Drop, and Modupe’ Congleton, director, Worldwide Amazon Stores, Diversity, Equity and Inclusion.

As the event’s title sponsor, Amazon aims to educate emerging designers on e-commerce businesses and marketing strategies that will help these brands build a strong online community. Amazon will kick off the summit by hosting a dinner for influencers and designers on Wednesday.

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“Amazon led the charge on unlocking a global economy through their steadfast e-commerce efforts, and I’m anticipating they will offer our cohort of designers a one-of-a-kind masterclass on building business acumen, strategic leadership skills and savvy for customer success through digital insights and tools,” said Brandice Daniel, chief executive officer of Harlem’s Fashion Row.

Amazon’s Congleton added, “We believe fashion is for everyone and are committed to uplifting deisgners and creatives who are shaping our culture with their own unique background and story. At the Summit, Amazon leaders will offer expertise on how to better integrate technology to optimize social media and data in their brands, while also showcasing Amazon’s ‘The Drop’ collections designed by influencers and ‘Amazon Discover,’ the newest mobile shopping feed for fashion, beauty, home decor and more.” — LISA LOCKWOOD

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JORDAN’S SIGNING: Jordan Barrett, the 25-year-old Australian model and actor, has been signed by talent management and creative services agency The Lions.

Discovered when he was 14, Barrett has received “Model of the Year” recognition by Models.com and “Man of Style” at The GQ Awards. He was previously represented by CAA.

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Jordan Barrett

Jordan Barrett

Courtesy of The Lions

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“For better or worse, the landscape of fashion is ever-changing, and The Lions are very proud to work with talent who masterfully adapt, navigate and excel in its varying climates,” The Lions told WWD in a statement. “We are very excited to be representing Jordan Barrett, and while he comes to us with an extensive repertoire of work, we know that there is only more, and better to come for him, both in fashion and beyond.”

With 1.8 million Instagram followers, Barrett has become a known face in fashion. He has been in campaigns for Tom Ford, Balmain, Versace and Hugo Boss. He has walked the runway for Moschino, Isabel Marant and Chrome Hearts and appeared in GQ, British Vogue and CR Fashion Book, among others.

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At The Lions, founded in 2014, Barrett joins a roster of clients that includes models Candice Swanepoel, Stella Maxwell, Eva Herzigova, Valentina Sampaio, Kristen McMenamy and, most recently, Georgia May Jagger. — RYMA CHIKHOUNE

JOINING FORCES: The Doneger Group, which recently rebranded itself as Doneger I Tobe, has entered into a strategic relationship with the Paris-based Lambert + Associates, an international consulting firm.

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Lambert also operates The Style Pulse, a curated business-to-business marketplace operating in the fashion and luxury retail space.

Abbey Doneger

Abbey Doneger
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The tie-up between Doneger and Lambert creates a more expansive network of retailers and brands that will increase global opportunities for clients. The two firms could share clients.

The Doneger l Tobe client base will also be able to access “highly exclusive European markets and the greater EMEA through Lambert + Associates as a result of its market trust and credibility,” the companies said in a joint announcement.

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“The Lambert client base will benefit from Doneger l Tobe’s knowledge and access to a coveted U.S. and North American market, from navigating the retail landscape to manufacturing partnerships and multifaceted marketing and licensing opportunities,” the statement indicated.

Helen Lambert
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“For both companies, this alliance provides clients with opportunities to identify new brands, market relationships and cultural trends and movements.”

“Working with Helen Lambert and her team, who have proximity to key markets throughout Europe, will provide exciting opportunities and expanded international knowledge for our company and our clients,” said Abbey Doneger, president and chief executive officer of Doneger I Tobe.

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Helen Lambert, CEO of Lambert + Associates and The Style Pulse, added: “In partnering with Doneger I Tobe, and gaining access to expertise throughout the U.S. market, we can see the prospect of developing an unparalleled knowledge and network to help our clients build top-level strategies.”

The Doneger Group, founded in 1946, acquired Tobe in 2005. Tobe was founded in 1927. The operations were recently combined, creating what Doneger described as “a forward-thinking fashion merchandising and consumer insights agency and consultancy.” Doneger, which has offices in New York and Los Angeles, California, said his company provides his clients with research and consulting on business and creative strategies on branding and positioning, consumer engagement with brands, merchandising and curation, design direction, and marketing and messaging.

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Lambert has been in business for about 40 years. The firm works with clients to address challenges and build solutions. The Style Pulse digital platform offers retailers “a discovery tool for ready-to-wear, accessories, lifestyle and beauty with a targeted and curated lens toward market newness in global sourcing,” the statement indicated. — DAVID MOIN

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MSGM Supporting Miart Fair

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SUPPORTING ART: Fashion, technology and art are teaming up for a site-specific project. For the first time, MSGM is sponsoring Miart, Milan’s international modern and contemporary art fair, commissioning an installation by artists Eva & Franco Mattes.

It consists of digital channels that facilitate the passage of data, in this case of an invisible image, which will be sent casually to guests via AirDrop from the two artists’ personal phones — an idea stemming from the common practice among teenagers of exploiting crowds to AirDrop digital materials.

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The initiative aims to create human connections in a place, such as a fair, where everything is usually based on commercial transactions only. The idea, at the end, is that everyone, even if not a collector, can have the opportunity to have a unique artistic content. 

Over the years, Miart has developed a series of prizes and commissions to support the artists featured at the fair. MSGM founder and creative director Massimo Giorgetti will launch a prize in his name to support young artists at the beginning of their careers.  

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The winner will be an emerging artist who will pocket 5,000 euros for research and activities. 

Miart will run April 14 to 16 in Milan.

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Giorgetti has been supporting the arts and in 2019 decided to put the former headquarters of his label, located in Milan’s Porta Romana area, at the disposal of a group of art experts to inaugurate an innovative cultural hub called Ordet.

Ordet was conceived as an experimental art center that thanks to the support of prestigious institutions — including the Kunsthalle Basel; Frankfurt’s Städelschule; Singapore’s Centre for Contemporary Art; Basel’s FHNW Academy of Art and Design; London’s Tate Modern; the Walker Art Center of Minneapolis and Pivô in São Paulo — would promote the exchange of art and culture contents through exhibitions, talks and special events.

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Balmain Moves to London’s Mount Street, Near Simone Rocha and Marni

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MOUNT BALMAIN: Balmain has moved its London store, but it hasn’t gone far.

The brand, which opened a flagship on South Audley Street in 2015, has moved around the corner to 94 Mount Street, with neighbors including Simone Rocha and Marni. 

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Balmain’s new, 1,077-square-foot store houses the women’s, men’s and accessories collections, and there is also a private suite for VIP appointments.

The store soft launched earlier in March, with creative director Olivier Rousteing officially cutting the ribbon this week with a cocktail for customers and a small, private dinner for friends and collaborators.

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The interior of Balmain’s new store on London’s Mount Street.

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“Knowing that London is such an important destination for both British and international fashion lovers, it was very important for me and my team to create this special, one-of-a-kind environment, where we could welcome our guests into a distinctly Balmain universe,” said Balmain chief executive officer Jean-Jacques Guevel

Guevel said the interior of the new store was “directly inspired by the look and feel of Rousteing’s fitting rooms, where he and the house’s artisans oversee the final touches needed to perfect each new collections’ offerings. By channeling that unique house space, we not only have the opportunity to present our latest designs, we can also take advantage of that interior design to spotlight what truly sets today’s Balmain apart.”

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Balmain has moved to Mount Street from nearby South Audley Street.

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The Mount Street space has in the past housed Pringle as well as an art gallery. The new store sits across the street from Scott’s and is a few steps from the Connaught Hotel, Christian Louboutin and Creed Fragrances.

To mark the opening, Rousteing held a private dinner at Apollo’s Muse, Richard Caring’s new private members club, with guests including Jourdan Dunn, Maria-Olympia of Greece, Poppy Delevingne, Isamaya Ffrench and Sam McKnight.

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Chanel Kicks Off Villa Noailles Centenary With Opera Preview

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POWER COUPLE: To mark the centenary of the Villa Noailles, the modernist home built by art patrons Charles and Marie-Laure de Noailles in the southern French town of Hyères, Chanel hosted a musical performance on Thursday at the 7L library in Paris, in the space that used to be Karl Lagerfeld’s photo studio.

Shelves lined with a staggering 33,000 books provided the backdrop for a preview of “Ressusciter la Rose,” the opera based on an original idea by Jean-Pierre Blanc, director of the Villa Noailles and founder of the annual Hyères International Festival of Fashion, Photography and Accessories.

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“The place where we are tonight is unique,” said Bruno Pavlovsky, president of fashion and president of Chanel SAS. “It reflects its creator’s immense culture and insatiable curiosity for all the arts, including music, song, architecture, design and dance.”

Performers including French singer Camélia Jordana sang excerpts of the work, composed by Raphaël Lucas, dressed in white costumes created by artist Jacques Merle and embroidered by Montex, one of a stable of workshops owned by Chanel.

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Members of the Wonsembe acrobatics troupe tumbled through the room as part of the spectacle, which will be performed in full on Sept. 16, 17 and 18 at the Villa Noailles.

It was part of a program of satellite events in Paris, Hyères and Marseille to mark the kick-off of the centenary celebrations, a multipronged affair that will also include a documentary film by Karim Zeriahen, and an exhibition dedicated to the wardrobe of Marie-Laure de Noailles.

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The poster for the centenary of the Villa Noailles

The poster for the centenary of the Villa Noailles.

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Courtesy of Chanel

“If people still talk about the Noailles today, it’s because they played a huge part in our country’s artistic activity in the early 20th century, and they had this extraordinary aura that few other art patrons enjoyed, at a time when the Culture Ministry did not exist,” Blanc told WWD.

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“They supported these artists not just for one-off events, but almost their whole lives, by providing for them financially and nurturing their artistic endeavors, and that is really exceptional,” he added.

Among the artists the couple hosted at the Bauhaus-inspired villa, designed by architect Robert Mallet-Stevens, were Man Ray, Luis Buñuel, Salvador Dalí and Jean Cocteau.

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Lagerfeld was among those fascinated with the place. In 1995 he published a book of photographs of the Villa Noailles, which had fallen into abandon before its 2003 renovation, and in 2015, he was the artistic director of the Hyères Festival. “Karl Lagerfeld changed the course of my life,” said Blanc.

Chanel is a major sponsor of the centenary, and 7L will publish new editions of the poems and novels of Marie-Laure de Noailles, who traveled in the same circles as founder Gabrielle “Coco” Chanel and regularly wore the designer’s haute couture creations.

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In Paris, several galleries and institutions launched teaser events on Thursday. The India Mahdavi gallery is hosting screenings of “Les Mystères du Château de Dé,” a 1929 film shot by Man Ray at the Villa Noailles, while the Galerie du Passage has photographs of Marie-Laure de Noailles by the likes of Willy Maywald and François-Marie Banier.

Purchased by the city of Hyères in 1973, the Villa Noailles is set to undergo another round of renovations starting next year.

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