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The Importance of Embedded Finance in Today’s Fintech World

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A recent research conducted by Decta brought to light the significance of integrated financial elements in the modern world of fintech. According to the findings of the survey, some significant drivers for a seamless customer experience are the increasing use of online purchasing and digital payment methods.

Embedded finance is a novel method of software distribution that collaborates with suppliers of financial infrastructure to include financial services into the ecosystems of goods that are already on the market. Banking, lending, insurance, payments, and branded credit cards are some of the most frequent types of integrated financial solutions.

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According to the findings of the survey, the most important factors that contribute to a positive experience when making purchases online are the ease with which payments can be made and the number of different payment methods that are available. The primary cause of an unpleasant shopping experience is the absence of a chosen payment option or difficulty during the checkout process. Almost 49 percent of respondents said that they would probably quit shopping if they ran across these difficulties.

One of the most important aspects of embedded finance is the ability to provide personalized offers, which are highly appreciated and may be improved by concentrating on certain demographics. For instance, 54 percent of American consumers favored integrated add-ons such as finance and insurance. Members from Generation X were the most happy with personal offers, whilst participants from Generation Z and Baby Boomer rated the offers they received a lower grade.

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Other favored integrated features that gained the approval of the respondents include loyalty benefits, seamless payments, and same-page checkouts.

The research gives insights into client targeting and acquisition as cryptocurrency firms are steadily seeking to incorporate embedded financial elements, such as crypto-based credit cards or loans. The use of blockchain technology has been investigated by crypto companies as a means of assisting traditional businesses in the implementation of loyalty incentives and integrated financial services.

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During the most recent bull market, the bitcoin ecosystem was able to benefit from increased investment from institutional investors. As a result of conventional hedge funds and some of the largest firms in the Fortune 500 jumping on the cryptocurrency bandwagon, we are starting to see widespread acceptance of cryptocurrencies.

However, there is still a significant distance to go with the primary goal of making cryptocurrency usable on a daily basis by retail customers. The research conducted on embedded finance may be able to assist crypto firms in taking a hint from the mainstream and putting it into practice with crypto-linked goods in order to provide a superior experience for their customers.



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Scammers adapt to survive during crypto winter

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In a recent crypto crime webinar, Eric Jardine from Chainalysis revealed how scammers adapt their strategies to changes in market situations. While overall crypto scam revenue dropped in 2022, Jardine noted that not all scams behaved similarly. By sub-classing scams into types, he found that scammers were adapting to market conditions and turning to other strategies, such as giveaway and romantic scams, to prey on people’s emotions.

Jardine’s data revealed that as investment scams become less effective, romance and giveaway scams become more prevalent, indicating that scammers are not simply using the same script over and over again. They can adapt and change depending on market conditions. Additionally, Jardine highlighted that a multilevel marketing scam called hyperverse took a massive chunk out of the $5.9 billion lost to scams in 2022, racking up around $1.3 billion, which accounts for roughly 22% of scam revenue in that year.

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The rise of romance and giveaway scams during the crypto winter is not surprising as scammers often prey on people’s emotions during difficult times. These scams are designed to target people who are feeling vulnerable and in need of support. Giveaway scams often promise free tokens or coins in exchange for personal information, while romance scams involve scammers posing as potential partners to gain access to victims’ personal information or money.

It’s important to note that these scams are not exclusive to the crypto world and have been used by scammers for years. However, the crypto world provides scammers with a new platform to reach a wider audience and target people who are investing in digital currencies. As the market conditions change, scammers will continue to adapt and find new ways to deceive people.

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Investors and consumers must remain vigilant and educate themselves on the latest scams and tactics used by scammers. Platforms and exchanges can also play a significant role in detecting and preventing scams by implementing robust security measures and educating their users. By working together, we can help to mitigate the risks posed by scammers and protect the integrity of the crypto industry.



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Independent Reserve Considers Expansion to Hong Kong

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Australia’s Independent Reserve Eyes Expansion to Hong Kong Amidst Proposed Licensing Regime for Crypto Exchanges

Independent Reserve, a cryptocurrency exchange based in Australia, is looking into expanding its business in Hong Kong following the city’s recent proposal of a licensing regime for crypto exchanges. The move is in line with Hong Kong’s ambitions to become Asia’s next cryptocurrency hub.

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The Hong Kong Securities and Futures Commission (SFC) announced on February 20, 2023, that it will release a proposed licensing regime for cryptocurrency exchanges set to take effect in June of the same year. Under the new regime, Hong Kong-based crypto companies must comply with various measures relating to the safe custody of assets, such as Anti-Money Laundering (AML), Know Your Customer (KYC), counter-financing of terrorism (CFT) countermeasures, and conflict of interest disclosures and audits.

Adrian Przelozny, CEO of Independent Reserve, expressed his interest in expanding the company’s business in Hong Kong, saying that “right now, it is looking very interesting” and that “the recent announcement by the regulators in Hong Kong does make Hong Kong look like a friendly jurisdiction.” He added that his team will visit Hong Kong next week to meet with banks, regulators, lawyers, and compliance experts to determine if the location suits the company.

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If Independent Reserve decides to expand to Hong Kong, it will join other cryptocurrency exchanges such as Huobi and OKX. Hong Kong’s proximity to mainland China, where cryptocurrency is heavily regulated, may make it an attractive destination for crypto exchanges looking to tap into the Chinese market.

Przelozny also commented on the region’s political relationship with China, stating that he believes China is testing how a more relaxed cryptocurrency regime looks in Hong Kong. Despite concerns over the potential impact of China’s regulations on Hong Kong’s cryptocurrency industry, the city’s government has remained committed to developing the industry and positioning itself as a hub for digital assets.

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Independent Reserve’s potential expansion to Hong Kong is a significant move for the company and a promising sign for Hong Kong’s burgeoning cryptocurrency industry. As the city continues to establish itself as a hub for digital assets, more and more companies are likely to follow suit.



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Coinbase CEO Compares SEC to Soccer Refs in Criticism of Lack of Clarity Around Crypto Regulation

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In a recent development, Coinbase, the popular cryptocurrency exchange, has been issued a Wells notice by the United States Securities and Exchange Commission (SEC), which typically precedes an enforcement action. The news prompted Coinbase CEO, Brian Armstrong, to criticize the SEC for its lack of clarity around crypto regulation. In a series of tweets, Armstrong compared the SEC to “soccer refs” in a game of pickleball, arguing that they could not agree on the rules of the “new game” of crypto regulation.

Armstrong’s criticism comes as the crypto industry faces ongoing debates around who should be the primary body regulating crypto, with the SEC being just one of many potential regulators. There has been concern among crypto companies that regulators lack a clear understanding of the industry and that their regulatory efforts may stifle innovation and drive activity offshore.

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The reference to a “call they made back in April 2021” refers to the SEC’s approval of Coinbase’s application to go public. Armstrong argued that the company’s filings “clearly explained” its asset listing process and “included 57 references to staking.” However, the recent Wells notice suggests that the SEC has reversed its earlier position and is now seeking to take enforcement action against Coinbase.

Coinbase’s chief legal officer, Paul Grewal, also criticized the SEC’s lack of clarity around crypto regulation, claiming that the agency had provided “no clear rule book” and that “efforts to engage with the SEC are met with silence or enforcement actions.” Both Armstrong and Grewal appear to welcome the chance to use the “legal process” to provide the crypto industry with regulatory clarity and to defend Coinbase against the SEC’s enforcement action.

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The news of the Wells notice has been widely condemned by the crypto community, with many agreeing that the SEC has reversed its earlier position regarding Coinbase. The community also seems to be throwing their support behind Coinbase, believing that the company will be fighting on behalf of the entire U.S. crypto industry as an unclear regulatory environment drives activity offshore.

In conclusion, the recent Wells notice issued to Coinbase by the SEC has sparked a debate around the lack of clarity and understanding among regulators when it comes to crypto regulation. Coinbase’s CEO and chief legal officer have criticized the SEC’s lack of clarity and seem to be welcoming the chance to use the legal process to provide the industry with regulatory clarity. The crypto community has widely condemned the notice, with many agreeing that the SEC has reversed its earlier position regarding Coinbase.



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